Before the Flowers, There Were Horses.
How the Farm Began
Before there was a brand, there was a patch of ground and a decision to start growing again.
We moved onto this property in 2017 — a true blank canvas. Farming wasn’t new to me. I’d been growing for years under the name Freshcoln Farms, quietly, without knowing what was next, while simultaneously raising two under two, a teenager, and a growing egg share CSA.
Chickens came first. Then the slow, satisfying work of building soil and growing things with my hands. Flowers followed, and somewhere in the middle of all of it, tallow — because when you’re a mom who farms with little ones beside you every single day, you start making things for your family out of necessity and then you realize other families need them too.
The creative work came last, born from a marketing degree that finally found its purpose. Watching other small farms struggle to tell their stories online when I knew I could help — that felt like a calling I couldn’t ignore.
Bits & Blooms is the name I gave all of it when I decided to stop dabbling and go all in.
The Farm Today
2026 is our first fully intentional season under one roof — flowers, tallow, and creative work — all grown from the same thirty years of showing up for the things that matter.
My partner Tim is my sounding board and the steady ground beneath all of it. My three kids are woven into every part of this farm — my oldest a teenager finding his own way, and my youngest two right here beside me in the dirt every single day. They’ve helped start seeds, condition stems, restock the flower stand, and handed bouquets to people who became regulars.
The chaos of building a business while raising a family isn’t something I work around. It’s just life — and it’s woven into everything we do here.
Growing Brought Me Back to Myself
In this chapter of motherhood, with space finally opening up to pour back into my own cup, something shifted. I stopped treating the flowers like a hobby and started treating them like something worth building.
Growing gave me something that was mine. Something rooted, seasonal, and real. The more I leaned into it, the more I realized I had something to say about what it actually takes to build a flower farm from the ground up.
This season we’re taking Bits & Blooms to horse shows across New Jersey — because flowers and horses have always belonged together. And for me, they always will.
The “Bits” in our name is a nod to the bit — the piece of tack that connects horse and rider. It’s the thing that started all of this. It still grounds everything we do.